The caption assistant is the small Draft with AI button on every post composer. It reads your business profile, the photo you attached, and the platform you’re publishing to — and writes a draft that sounds like you, not like a marketing intern.
What it’s good at
- Quick captions for a known photo type — coffee shot, fresh haircut, before/after.
- Adapting one caption to fit Instagram and Google Business in their respective tones.
- Suggesting a closer (“come by today”, “link in bio”) that matches your usual style.
What it’s not
It’s not a copywriter for a launch campaign or a major announcement. For those, write the post yourself and use AI to tighten it, not to invent it.
The three buttons that fix most drafts
- Shorter. Cuts the draft roughly in half while keeping the call-to-action.
- More us. Re-runs the draft with more weight on your tone-of-voice notes. Use this when the caption sounds generic.
- Different angle. Same facts, different opening hook. Good when the first draft starts with the obvious thing.
Why the AI gets better over time
Every time you edit a draft before publishing, those edits are stored as voice samples and fed back into future drafts. After a couple of weeks of edits, most owners stop needing to change anything.