Your business profile is the single biggest lever on how good AI-drafted captions, replies and posts will be. A half-filled profile will give you generic content; a thorough one will sound like you wrote every word yourself.
The fields that matter most
- What you do, in one sentence. Not your tagline — the plain-English version. “A neighbourhood café in Carlton serving single-origin coffee, brunch until 2pm, and Tuesday vinyl nights.”
- Services and prices. If you’re a salon, list the cuts, colours and treatments with rough price ranges. The AI uses this when someone DMs “how much for highlights?”.
- Tone of voice. Pick from the presets (warm, witty, plain, expert) and add 3 or 4 phrases you would and wouldn’t use. “We say ‘mates’, not ‘guys’. We never use emojis.”
- Opening hours & holiday closures. Drives automated replies to “are you open today?” and keeps posts off the calendar on days you’re shut.
Things that look optional but really aren’t
- Booking link. Even if you don’t use Scroll Ready’s built-in bookings, paste your external link here so the AI knows where to point people.
- Two or three signature dishes / services. The AI rotates these into posts when it’s running low on fresh ideas.
How to test your profile is good enough
Open the Create tab and ask the AI to draft a post about “a quiet Tuesday”. If the draft sounds like a generic café, your profile is too thin. If it mentions your vinyl night and the discount for regulars, you’re set.